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The New Normal: Business Adaptation Workshop Series

April 13, 2021 @ 6:00 PM


In response to Covid-19, the NYC Department of Small Business Services is offering a limited 4-session workshop series to help small businesses adapt to the new and “next” normal.
Session Dates:
Tuesday, April 13th; 6-7:30pm
Thursday, April 15th; 6-7:30pm
Tuesday, April 20th; 6-7:30pm
Thursday, April 22nd; 6-7:30pm
Once you register, you will be signed up for all four sessions. It is suggested that you sign up with the intention of attending all four 90-minute sessions.

About the Limited Series:
This series will provide strategies, tools, and resources to help New York City’s small business owners adapt to the new and “next” normal.

Each track contains four Zoom-based sessions that are interactive and build upon each other. You will be given exercises, resources, and opportunities to discuss and apply concepts, as well as templates to support your business. There will be short assignments to deepen your learning and apply the concepts between sessions. The facilitators are experienced business owners/mentors who have been specially trained to conduct this workshop series.

This series is for you if you:
Are a business owner currently operating a business or previously operating a business with the intent of re-opening
Have a business that has been impacted by COVID-19, and are looking to recover and adapt your operations, finances, and marketing to a new normal
Want to think beyond the immediate short-term recovery of your business and start planning for 2021
Workshop Content Overview:
Session 1 (Tuesday, April 13th):

How Covid-19 has impacted your business
Keeping yourself, your staff, your customers, and your community safe
Low cost, high impact tools including technology
Cash flow, more costs, less revenue
Session 2 (Thursday, April 15th):

Bringing customers back using digital tools
Diversifying income streams
Examining business opportunities and strength
Discussing examples of businesses that excelled in economic downturns
Session 3 (Tuesday, April 20th):

Examine weaknesses and threats
Develop contingency plans
Diversifying additional income streams
Adapting financial modeling
Session 4 (Thursday, April 22nd):

Looking at long-term trends and how to leverage them
Update strategic opportunities within your business eco-system
Looking more closely at enabling technology
Developing your action plan


NYC Department of Small Business Services
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